Nearly everyone makes a decision at this age without first consulting the internet. You might ask yourself this question: What do you do if you have a question that needs answering? You might also want to find out facts. It’s easy to Google it.
What do your customers think of you when they are looking for a new product? They will Google it. They’ll also want to see reviews to learn about other people’s experiences.
Did you know that 90% of consumers read online review sites before visiting or buying from a business? Your company’s reputation can be built, but they also help you market your business and influence your campaigns. Reviews are a key part of your overall success.
What is a review site?
Reviews platforms allow customers to leave feedback on products and services for other users.
You can spread the word about your company’s quality and attract more customers. This is why it’s important to have as many positive reviews as possible. While reviews are a great way to attract new customers, it is important to place them in the best possible location. It is a smart idea to include reviews on your website as well as social media accounts.
How can you get customer reviews?
Asking customers for feedback is the best way to get them to review your products. Customers are often more than willing to share their opinions about your products and services, especially if they are positive.
These are just a few of the ways you can do it:
- Place stickers, badges, and signs in your business or on your website to encourage online reviews. This will encourage customers to leave reviews and prompt people to review them, which could lead to new customers. Badges instill confidence in customers.
- On the back of a receipt, invoice, menu or coupon code, include a CTA (call to action) asking customers to leave reviews.
- Automate an email campaign to be sent when a customer purchases from your business or uses your services. You can make sure that customers who have had a positive experience with your brand leave reviews. See how to do this with Zapier.
- The simplest method is to simply ask the customer verbally. If you have made a sale or provided great service to a customer, then ask them what they think and if they are willing to write a review. If you don’t ask, you don’t get!
- Customer reviews have many benefits
Why are customer reviews so important?
Higher search ranking
First, reviews can help you rank higher in search engines such as Google and Bing. Google and Bing will rank your business higher if you have more reviews. This will help you attract more customers. A study by Moz revealed that reviews contribute over 15% of a website’s ranking factor. This can make a big difference for local businesses.
Higher clickthrough rates
Google will rank you higher on search results pages if your website has glowing reviews. If you also add star ratings to the website, Google will display them on the search results page. Take a look at the screenshot below. Which listing would YOU click on? Right?
These stars are known as Google Seller Ratings. They can make a huge impact on your CTR (clickthrough rates). Here’s how to get them working.
Support the purchase decision
Reviews are even more important because they can influence customers’ decisions. Good reviews build trust and promote confidence in your company. A few good reviews can be the turning point that decides whether a customer stays with you or goes elsewhere.
These are the top online review platforms that will help you get customer reviews. These https://overeview.io platforms offer many options depending on what niche you are in.
These are the most popular review platforms
Before we get into the details of which review sites are best suited for a particular niche, let’s look at some of the most popular.
Facebook Reviews and Ratings
Facebook is more than a social network that allows you to connect with your friends and watch cat videos. It can also be a great review platform. It is the most popular social network with more than 2.7 million monthly users. It also ranks among the top 10 most used sites for global internet engagement. You will immediately benefit from Facebook reviews.
A Facebook page for your company gives you the most options among all the online review sites. Customers can leave reviews and review others’ work, and they can also comment and like other peoples’ feedback.
Yelp is certainly old school, yet still used by millions. It started out as a restaurant review site, but it quickly grew to be a well-respected brand that has expanded into many other industries. You can track what people are saying about you on Yelp if you have a Yelp account.
Yelp reviews can’t be edited, but you can reply to them. Keep it friendly and helpful, as with many other review platforms. Yelp also helps small businesses learn how to manage customer reviews and host social events for Yelpers. Yelp reviewers
Review platforms that work best for B2B businesses
Do you cater to other business owners? These review sites will help you spread the word if you’re a bookkeeper or business supplier, a software company, or any other business-to-business company.
A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on G2. As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over 4 million monthly visitors.
Reviewers can easily post comments or share their opinions on a specific software preference with their entire LinkedIn group using a clever LinkedIn authenticator. This adds trust to readers and allows them to reach a large, relevant audience.
G2 lets you compare hundreds of services with similar ratings by price, ease-of-use, support quality, speed, and more. You can also vote up or down on reviews based on your own experience. To gain a better understanding of the needs of consumers, business owners can quickly read reviews from competitors.
Perfect for eCommerce, marketing, and other online businesses, Reviews.io gathers honest feedback for your business using an invite-only option. Customers can only leave reviews for companies that request them via an email invitation.
Customers can leave reviews about specific products or services. Companies have more control over the feedback they receive. All feedback collected by Review.io as a Google partner is optimized for search results. This will help your SEO game. The platform’s UI is well-designed, which makes it easy to use and navigate.
Similar to G2, TrustRadius focuses on software and service-based B2B companies. It is easy to create an account on LinkedIn and reviewers can also be authenticated via LinkedIn. Visitors can either review the company as a whole or compare it with others by reviewing a number of stats, including pricing, 5-star rating, and pictures in-product.
TrustRadius can be used to gather feedback and understand customers’ problems and pain points. TrustRadius is a free online platform that allows customers to review other companies.
These are the best review platforms to help B2B and B2C businesses.
A review platform that caters more to consumers will be better for businesses that sell to the general public. These are both great online review websites for business-to-business and business-to-customer companies.
Another favorite with SaaS (Software As A Service) companies, Capterra features nearly a million reviews and an engaged and active community. You can search for software by industry, type of software, or product. The search results are divided into nearly 700 categories. This is a lot of data that can help you find the right fit.
The ‘compare too’ feature allows visitors to compare up to four businesses simultaneously. Another benefit for Capterra is that the pages for different categories rank highly on Google. This review platform can help you improve your SEO. You can also get paid advertising to boost your organic rank.
Originally started as a review platform for small businesses, Angie’s List has developed into a high-end, reputable site. Although it is a paid site, it is all the more valuable because you won’t be bombarded with the same ramblings and nonsense as on free sites. Reviews are more thoughtful and therefore more valuable.
After the reviews have been divided into categories, they are assigned an A-F rating. They cannot be anonymous, which helps to prevent spam and fake replies. Angie’s List acts as an intermediary in conflicts and could ultimately end up supporting you over an unfair customer. You can create a free page for your company. They also offer two paid plans that will give you more options.
Better Business Bureau
An online review site built on trust, the BBB is a non-profit consumer advocacy group. They assess all kinds of businesses using a set standards.
Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the BBB’s code of conduct. You can display a badge on you site if you have a Better Business Bureau profile. This will show customers that you are trustworthy.
Your staff will do a lot of the hard work and effort needed to grow your business. Your business will grow, and so will your staff. That’s where GlassDoor, the workplace review platform, comes in.
You can bet that potential job candidates will look at reviews from over 540,000 companies before accepting a job or applying for a position.
Employees can rate companies on everything, from the work environment to their personal lives. GlassDoor can help you improve your employment brand if you receive lots of positive reviews from happy employees. This will allow you to find the best talent for your future employment, and also give you feedback on what could be improved within your company.
Review platforms that are best for SEO
These …. customer reviews are recommended if you want to improve your search engine credibility.
Google My Business
The most obvious review platform to support your SEO, Google My Business is a free tool to help businesses manage their presence online. All you need is a Google business account to link your website, location, contact information, hours, and business name to your Google search listing.
All of these details will be visible to anyone searching for your company. What’s the best part? The best part? They’ll also be able to see your reviews and have an immediate reason to visit your site or call your number.
Bing Places provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the second highest search engine market share online. It’s likely that your business will be added to Bing, which is more than likely.
Did you know that customer reviews for businesses occur highest in the travel sector?
TripAdvisor has seriously evolved from where it started back in 2000. They not only cover hotels, holiday rentals, and restaurants but also include customer reviews of spas, coffee shops, and other entertainment businesses.
While travel is still a large portion of searches, many people also use TripAdvisor reviews to find new restaurants or places to take their kids to on the weekends. It’s worth it to add your business in Google search results for restaurants near you. TripAdvisor receives a lot of traffic from Google searches such as restaurants nearby me’.
It’s a wrap!
Here it is A comprehensive and well-organized list of the top review platforms, broken down into categories. You can now cherry-pick your favorite! What about the rest?
You can then learn how to use the glowing feedback you have received on these platforms. Check out our article on the power of reviews – and how to use them!